Welcome to RockTech’s blog. Thanks for your interest in our company and the many exciting endeavors currently swirling around our team, products, and ideas. I look forward to keeping you posted about them here.

As this is our initial post, I expect that we (you and I, or you and RockTech) probably have some type of relationship. I point out this obvious fact because it is the building and maintaining of relationships that has developed the idea for, created the excitement about, and led to the founding of RockTech almost two years ago.  Specifically, it’s the work we did with LinkedIn that became the proof of concept for what we’re doing with our Technology Adoption Platform, or TAP.  Therefore, as we know each other to some degree, let me know if you have thoughts or questions about how we can help you achieve your technology adoption goals, whether they are personal or at your company.

I’m fortunate to be leading a team of remarkable folks today because I realized how incredibly powerful one technology was as a personal and enterprise tool while simultaneously realizing that most people weren’t even scraping the surface of LinkedIn’s value.  I then quickly realized that most technologies (Customer Relationship Management or CRM, social media, and various other tech platforms) are singing that similar, unfortunate tune of poor adoption.

Research on the topic led me to Everett Rogers’ Technology Adoption Life Cycle Model, which illustrates the following idea:

As new technology emerges, so do different categories of users—each with their own adoption traits. According to Rogers’, the five major adopter categories are: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.** It takes each subsequent category longer than the previous one to adopt a new technology, beginning with the Innovators. These are the risk takers, the first to adopt and typically the youngest. Successively, we have the Early Adopters, the Early Majority, the Late Majority, and finally the Laggards, who are typically the skeptical, the conservative, and the traditional; the people who try hardest to resist even the inevitable change.